Hi! I’m a creative based out of Northern Utah. I’ve worked in the design industry for over 20 years. I have held several roles that have given me a unique set of practical skills and an understanding. My experience in short- and long-term product design strategies, brand design, and team management have allowed me to create cohesive collaboration and creative vision spanning cross-functional teams.
I enjoy spending time with my family, adventuring around hiking, skiing, or just getting out and exploring. I am an adaptive athlete and alumnus of the Blue Knights Drum & Bugle Corps. Being active has allowed me to complete several marathons, ultra-marathons, and Half Ironman races.
As a Senior UX/UI Designer at GoPro, I specialize in design systems, UX processes, and user testing, ensuring seamless experiences across mobile, desktop, and web platforms. From tackling growth initiatives and usability challenges to optimizing user flows and localization efforts, I thrive on solving complex design problems. What sets me apart is my ability to blend branding expertise with UX design, creating cohesive, high-impact digital experiences. With a sharp eye for detail and a collaborative mindset, I bring both strategy and execution to the table—bridging the gap between creativity and functionality.
As a UX design manager at USANA, I mentor and foster the development of my team skills and career and adhere to industry-leading standards. My primary focus is creating synergy between departments essential for successful product launches: engineering, product management, and leadership teams are all kept in sync through my facilitating collaboration. Furthermore, traditional managerial duties such as setting project scope and timelines and monitoring progress also fall under my role - always striving towards obtaining results that exceed expectations!
As the Director of iFIT Branding, I lead a team that elevates the overall brand through marketing and design. We strive to optimize services while meeting sales targets by collaborating with key distributors and suppliers. My responsibilities include setting strategic goals for growth, creating efficient workflow processes throughout departments, and delegating duties related to various programs and projects, all in adherence with company regulations – empowering people along the way!
As a Product Design Lead for iFIT, I guided and empowered a team of designers to create functional, user-centered mobile experiences that improved workflows, unlocked hidden potentials within our applications, and enhanced visual engagement. My role involved gathering user requirements, analyzing research findings, and leveraging usability testing data to develop compelling features that maximized engagement with iFIT products. Beyond UI, I focused on uncovering valuable opportunities to help users achieve their goals while aligning with business objectives. From defining problem spaces and iterating on thoughtful solutions to crafting reusable components, synchronizing brand guidelines, and refining design artifacts, this role challenged me to apply both strategic thinking and technical expertise to deliver seamless, impactful experiences.
As a Senior Product Designer at iFIT, I was determined to craft experiences that users would find irresistible! Working with a multidisciplinary team covering all aspects from product management and research, engineering to data analytics- we were focused on creating products people couldn't help but love. Through user studies and devising innovative solutions for differentiation - our priority became providing delightful design solutions by unearthing the exploration of opportunities while aligning stakeholders along the way.
Crafting cutting-edge experiences and solutions as the interactive art director for iFIT, I led a talented team of graphic designers to develop engaging emails, websites, and mobile apps. With my guidance, we were able to construct innovative web products that radiated our brand's distinct presence, all while seamlessly collaborating with digital marketers and creative directors.
As Creative Director for Journal Technologies, I strived to inspire our team members and harness each individual's best potential. By providing regular support through professional development opportunities, I worked towards fostering an environment conducive to developing innovative design solutions that aligned with industry standards & company needs. My proactive attitude ensured problems were identified before they even had a chance to arise; this enabled progress without interruption, thus creating successful projects meeting all stakeholders’ expectations!
As Creative Director of Impact Payments, I manage a talented and motivated team with expertise in graphic design and other creative disciplines. My role encompassed the entire lifecycle -- from inception to completion -- of all projects; while reporting directly on significant decisions and approvals to our CMO, it was my responsibility as a leader to ensure each endeavor ran smoothly using independent professional judgment for daily operations.
As Owner & Art Director for Advent Creative, I was the creative visionary responsible for guiding the aesthetic of projects from magazines and ads to commercials. Not only did I choose complementary pieces that brought each brand campaign or media piece together, but I also assessed designers' work with a keen eye before approving them - ensuring nothing less than excellence in every final product we produced!
I crafted artistry with modern technology and transformed ideas into stunning visuals for Square One Printing. As Prepress Designer, my work extended from logos and advertisements to custom artwork - all created using unique color palettes, textures, and symbols. These designs captured the clients' message while engaging their audience from concept to completion!
Strategies that Build Winning Brands
Bachelor of Fine Art :: Emphasis in Graphic Design
Graphic Design Study Abroad in Switzerland